This post takes a look at how smartphones and innovation has impacted media consumption.
Together with the circulation and production of digital content, media consumption habits are also being greatly influenced by technological developments. The portability of smartphones has shifted the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Instead, these days, consumers can watch, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has resulted in an improvement in material production as customers are quickly watching shows and continuously seeking out new things to watch.
Generally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career advancement. However, in modern-day society, the progress of mobile phones has resulted in a few major shifts in the way media is shared and provided. Among the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to deliver video, text and audio content, smartphones are the check here optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually dealing with reformatting their content to prioritise mobile phone availability. Presently, trends which are popular on social networks are particularly prominent for media companies to observe. Namely, short form video and international television are acquiring traction for offering engaging and accessible content for audiences around the globe.
Over the past couple of years, as society has come to be reliant on smart devices, innovation has become the focus of attention for many areas of industry. The increase of mobile phones has fundamentally reshaped the media industry, resulting in new developments in the way media is developed, distributed and taken in. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio broadcasts. However, more just recently, the media landscape is demonstrating a palpable shift towards mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the mobile phone era has in fact, compelled the media industry to reinvent its business designs and strategies, disrupting conventional outlets and opportunities for media access and consumption, with a series of new and groundbreaking digital media examples.